Your content lets you share your story. Here’s mine.
My story developed the skills to get your information directly into your reader’s and listener’s minds.
After earning two degrees in agricultural communications and journalism from Texas A&M, I dove feet first into an editorial position at the world’s largest beef breed publications — the Angus Journal, Angus Beef Bulletin, Angus Beef Bulletin EXTRA and more. Under the direct tutelage of a Livestock Publications Council Hall of Famer, I learned the nuances of audience differences, print and digital publications, the art and science of writing and editing, and photography. I especially liked making technical, scientific information accessible for some of my favorite people — cattlemen and women.
Then yet another platform entered the chat. I heard these haunting words that would change my career moving forward.
“We need to start a podcast.”
I didn’t even like podcasts….
That (lack of) direction led to a large adventure building an effective and efficient podcast with more than 35,000 listeners. The podcast extended our brand’s reach, while earning awards and income.
Believe me when I say the learning curve was steep. I learned what details made me previously dislike podcasts and how to change them. I learned how audio editing can let true passion shine. And I learned how to get the podcast into people’s ears.
…but I changed my mind
Podcasts are an excellent way to authentically show your expertise, which brings in new clients and customers.
They let you build trust with your listeners in an incredibly intimate way, too. Your listeners choose to take you with them in their day, so you’re building true connections and helping solve problems.
Later, I joined high-caliber marketing agencies as a content and public relations specialist. I honed my strategic skills and learned an all-encompassing lesson.
It doesn’t matter if you have the best content if it’s never read.
I learned how to get content in front of the people who matter most.
Benefits for you
Meet Kasey
I want to be your partner in your content journey, so here are some things to know about me.
